From NextGen Journal?..
Nike?s ?Find Your Greatness? campaign is not an overt anti-obesity ad. The campaign?s purpose is to cultivate ?a powerful message to inspire anyone who wants to achieve their own moment of greatness in sport.?
However, one of the campaign?s spots, which features a 5? 3?, 200 pound 12-year-old boy named Nathan Sorrell running and panting down a highway, has attracted substantial controversy since it aired between Olympic events. It seems silly that after watching hours upon hours of trained athletics at their practiced sports, a showcase of willpower by an obese child is being so hotly debated rather than praised.
After all, the Nike spot is undoubtedly the reality for children in the United States. The percentage of overweight and obese children did not fall below 23.1 percent in a single state in 2007, according to research by the National Conference of State Legislatures. Mississippi topped the list with 44.4 percent.
Dr. David Katz, editor-in-chief of the journal Childhood Obesity, critiqued the ad, saying, ?He looks miserably uncomfortable, and as if he?s about to topple over? So, I would have preferred they showed his pursuit of greatness in a way that was not so obviously far from great, so obviously impeded by his weight and so blatantly uncomfortable!?
These are discouraging, even insulting, words from a man who manages a journal that contains information to combat obesity. Due to the subject matter of Dr. Katz?s journal, it would be assumed that he would support a commercial in which obesity is de-stigmatized by the presentation of an obese child engaging in sport.
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Source: http://www.lensaunders.com/wp/?p=3365
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